Loop TV has completed the acquisition of the former Loop Media assets and launched a newly independent operating company under new leadership focused on venue-based media growth, platform modernization, and expanded advertising solutions for local businesses.
Loop TV will operate independently while leveraging strategic technology, commercialization, and operational support from affiliated companies Fuzebox.AI and VIP Play, Inc. The relationship is expected to accelerate product development, platform modernization, and new advertiser and venue engagement capabilities.
Loop TV operates a venue-based signage, video and advertising network reaching more than 5,000 bars, restaurants, gyms, hotels, retail locations, point-of-care waiting rooms, and schools and universities nationwide. The network delivers millions of monthly consumer impressions across hospitality, retail, healthcare, education, and entertainment environments.
The company’s strategy focuses on helping venue operators and local businesses better engage customers through curated content, expanded advertising access, and new venue marketing tools designed to improve audience engagement and monetization opportunities.
New Leadership Team
Loop TV has appointed an entirely new senior leadership team to guide the company’s rebuild and next phase of growth. Les Ottolenghi joins as Chief Executive Officer, bringing experience in enterprise technology, operational modernization, digital media, and large-scale platform transformation across gaming, hospitality, and technology industries. Additional senior appointments include new leadership across finance, technology, revenue, and growth.
Jolene Sherman has been named Head of Growth. Sherman brings experience in media, advertising technology, revenue operations, and growth strategy across enterprise media and technology organizations. Her role will focus on shaping Loop TV’s growth strategy, partner value proposition, and go-to-market development.
“We see a significant opportunity to modernize how venue-based media supports local businesses, advertisers, and customer engagement,” said Jolene Sherman, Head of Growth at Loop TV. “Our focus is on building practical tools and scalable advertising solutions that create measurable value for venue partners and advertisers.”
2026 Operating Priorities
Loop TV’s 2026 operating priorities include:
- Platform modernization: Modernizing the company’s technology infrastructure, reporting systems, and operational capabilities.
- Venue engagement tools: Expanding tools that help venue operators and local businesses improve customer engagement and in-venue marketing.
- Advertising network growth: Strengthening the Loop TV advertising network to improve advertiser reach and increase value for participating venues.
- Operational intelligence: Applying automation and data-driven optimization across content operations, advertiser workflows, and network management.
“This is an opportunity to rebuild the business with a modern operating model and a stronger technology foundation,” said Les Ottolenghi, Chief Executive Officer of Loop TV. “Our focus is on creating a more scalable platform for venue partners, advertisers, and local businesses while improving operational efficiency across the network.”
About Loop TV
Loop TV operates a venue-based video and advertising network serving businesses across the United States. The company provides curated video programming, venue marketing tools, and advertising solutions for bars, restaurants, gyms, hotels, retail locations, schools and universities, and other out-of-home venues. Loop TV is focused on helping businesses better engage customers and generate more value from their in-venue screens.
Forward-Looking Statements
This press release contains forward-looking statements regarding Loop TV’s business plans, product development, growth strategy, strategic partnerships, operational improvements, and future growth initiatives. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially. Loop TV undertakes no obligation to update these statements.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260602274634/en/
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