Weathermatic Names Lex Mason Chief Executive Officer

Written by

Weathermatic has named Lex Mason Chief Executive Officer, effective April 1, succeeding Mike Mason, who transitions to Chairman of the Board. Lex Mason previously served as President, where he played a central role in reshaping the company from an irrigation equipment manufacturer into a technology partner for the commercial landscape and property management industries.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260422952597/en/

Weathermatic, a Telsco Industries company, has operated for more than 80 years as a provider of water management solutions for the commercial landscaping and property management industries. The transition reflects the company’s confidence in the direction Lex Mason has helped set and its commitment to the contractor partnerships and technology investments that define its next chapter.

Among Lex Mason’s most significant contributions as President was his role in building Weathermatic’s Landscaper Partner Program from the ground up. The program now supports hundreds of landscape contractors across the country, giving irrigation departments the technology, training, and support infrastructure to run more profitable, efficient operations. For contractors, that has meant measurable improvements in how they sell, manage, and grow their irrigation services. For Weathermatic, it redefined what the company is. Weathermatic is no longer just a manufacturer selling product through the channel, it’s a technology partner focused on long-term relationships with the contractors who install and service its systems.

“I’ve grown up in this business. The decisions landscape contractors and real estate professionals make today about irrigation and labor automation technology will define what their businesses look like for the next decade. Weathermatic exists to make sure our partners are on the right side of this radical market correction,” said Lex Mason.

“What Lex has built during his time as EVP of Sales and President is unprecedented in Weathermatic’s 80-year history. He has transformed how this company operates, how it scales, and how it serves its partners. As his father, watching him earn this role through integrity, hard work, and a level of drive that most people never find, there are no words adequate to express how proud I am,” said Mike Mason, Chairman of the Board.

“Lex is stepping into the CEO role at a critical juncture in our company’s history with our recent infusion of growth capital from new minority equity partners. Lex’s proven visionary leadership in guiding the evolution of Weathermatic into a technology company combined with the addition of growth capital has enabled a step-up in the acceleration of our growth. Additionally, his ability to attract and inspire an executive team of experienced executives has been critical to elevating our people and processes to support our customers and company vision,” said Darryl Halbert, Chief Financial Officer.

The SmartLink platform sits at the center of that evolution. Designed for commercial-scale irrigation management, SmartLink gives contractors and property managers remote monitoring, real-time water use data, and system control across multiple sites. It is the product foundation of Weathermatic’s partner model and a core reason contractors choose to build their irrigation departments around the company’s ecosystem rather than simply purchasing equipment.

About Weathermatic Weathermatic is a leading provider of smart irrigation technology for commercial and residential applications, with more than 80 years of experience serving the landscape industry. The company’s SmartLink platform delivers remote monitoring, water management, and efficiency solutions for landscape contractors and property managers nationwide. Weathermatic is a Telsco Industries company. Learn more at weathermatic.com.